We’re about a month away from the official release date for All Unquiet Things (that’s January 12, if you’ve forgotten. Check out Anna’s website to preorder a copy!) which means that marketing efforts have stepped up quite a bit – and we’re all starting to feel overwhelmed (yes, that is my sort-of excuse for being absent from this blog for such a long time). Anna’s been doing interviews, events are being scheduled and now there’s talk of a book trailer. 

Anna and I have been going back and forth on the merit of book trailers as well as what makes a good one.  In a way, a trailer for a book seems like an oxymoron, doesn’t it?  I mean, yeah, sure, great writing evokes powerful images and all that, but personally I’ve always found it a bit annoying when the images that are attributed to pieces of writing feel off. Like when film adaptation of a novel stars someone who does not match your idea of what the hero/heroine really looks like, or when the third book in a series is packaged with a photo of the female lead on the cover after you’ve spent the last two books imagining her to look drastically different.  But the weird marriage of books and movie trailers presents another concern for me: I have to say that rarely do I find a trailer that manages to make me want to read the book in question.  Typically, I feel that book trailers are comprised of the back jacket copy set to music, or dramatic readings of jacket-copy-esque text, such as this trailer for The Associate by John Grisham .  It’s not horrible, but it does read more like a bad film trailer than an ad for a book.  Sometimes, however, what you get is completely incoherent copy set to music, like this trailer for the best-selling YA novel by Gayle Forman, If I Stay ().  I can’t help but feel that a novel that tackles such an interesting topic deserves a little more.  But sometimes it’s right on the money like these two vastly different trailers one for Hold Still by Nina LaCour  made by the author and friends with a super 8 camera.  This trailer not only hints at what the book is about, it also evokes an atmosphere that’s intriguing and sad and touching. And then there’s the more expensively produced trailer for the mainstream thriller Blood and Ice by Robert Masello, which says so much without saying anything!

 We’ll post Anna’s trailer as sooon as it’s ready.  Meantime, if there are any trailers that worked for you, please share!

Advertisements